Humans have a natural tendency to trust each other. If one human being can provide another human with "something sufficient" then trust is earned. That "something sufficient" can be a face to face meeting but it doesn't always need to be. Roughly 90% of the people that we've targeted and successfully exploited during our social attacks trusted us because they thought we worked for the same company as them.
The setup...
Facebook allows its users to search for other users by keyword. Many facebook users include their place of employment in their profile. Some companies even have facebook groups that only employees or contractors are allowed to become members of. So step one is to perform reconnaissance against those facebook using employees.
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